The Roots

Launched in 1972 during the height of the "Hippie movement," Jovan is an iconic, rebellious and sexy brand that captures the free spirit and irreverent attitude of those times.

A must for the 70s generation; Jovan was the first fragrance brand to sponsor a Rolling Stones concert - where fans rocked to the beat of their iconic anthem "Satisfaction".

Ever since, the brand has been spreading it's fervour globally.

Today, Jovan has built a massive following that continues to push the limits one spray at time. Now, Jovan enters a new era with the introduction of Jovan Satisfaction, a sexy new fragrance for men and women that guarantees to make a lasting impression.